Crypto Biz: Gucci ‘apes’ into crypto

What comes to mind when you think of Gucci? Designer handbags, fashion jewelry, elegant Swiss watches? What about payment integration with an ERC-20 governance and utility token that wants to power Web3? Rolls off the tongue, doesn’t it? The iconic Italian fashion brand announced this week it would expand its payment options to include the Bored Ape Yacht Club-affiliated ApeCoin (APE) — but only through BitPay. In other words, Gucci will let you liquidate your APE for United States dollars and spend the proceeds at its stores.  If you’re surprised…

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Lacoste’s luxury DAO, Bill Gates slams Bored Apes and more…

Lacoste launches NFTs and DAO Accessible luxury brand Lacoste has launched an NFT project named “Undw3” that includes a new decentralized autonomous organization (DAO) that will offer token holders voting power on certain products and business partnerships. There are 11,212 NFTs in total — in a nod to the firm’s popular polo shirt L1212 — that were sold for a mint price of 0.08 Ether (ETH) or roughly $96 a pop yesterday. The NFTs depict an animated alligator that pokes the top of its head out from underwater, and the…

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NFT holders can earn millions through IP rights, says Apocalyptic Apes founder

While the most common way to earn money in the nonfungible token (NFT) space is by flipping the tokens for profit, there are other opportunities to earn money with NFTs as the market continues to develop.  In a Cointelegraph interview, Bill Starkov, the founder of Apocalyptic Apes and a Bored Ape Yacht Club (BAYC) member, talked about how NFT holders can license the intellectual property (IP) rights of the tokens. Citing BAYC as an example, Starkov noted that “holders can generate thousands of dollars by licensing out their apes for…

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Seth Green thief stole Bored Apes, not the rights say experts

Austin Powers supporting actor Seth Green has sparked a debate over who owns the commercial rights to use a Bored Ape Yacht Club NFT, after his Apes were stolen and sold to another party Green tweeted on May 18 that four of his nonfungible tokens (NFT) including BAYC #8398, Mutant Ape Yacht Club (MAYC) #9964 and #19182, and Doodle #7546 were stolen from him after he visited a phishing site. Green, the creator of Robot Chicken and co-star on Family Guy, noted that someone with the pseudonym DarkWing84 had already…

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BAYC floor price drops 50%, Lonely Apes doesn’t attract women, and more

Prices throughout the nonfungible token (NFT) market have suffered amid the broader market downturn, with the floor price of the Bored Ape Yacht Club (BAYC) collection dropping more than 50% since the beginning of this month.  BAYC’s floor price dipped to $198,000 on Wednesday, signaling a 52% drawdown in dollar-denominated valuation from May 1, where the cheapest available Bored Ape cost $420,000. The lackluster market conditions also took their toll on the total number of BAYC sales, with sale volume down 117% week-on-week. Ape #6775 was purchased for 225.0 ETH…

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Elon Musk swaps Twitter avatar for a horde of Bored Apes, BAYC floor price surges 10 ETH

Fresh from bidding to Purchase Twitter, Elon Musk, the billionaire CEO and founder of Tesla, sparked a stir on the social media this morning when he changed his profile photo to a collage picture featuring multiple Bored Apes nonfungible tokens (NFTs). Musk’s Twitter avatar as of Wednesday shows a picture featuring a collection of Bored Apes with Ape 5809 stacked in the middle. The NFTs are all from different artists, each with a unique design and serial number. Bored Apes. Source: Sothebys. Bored Apes are highly coveted among NFT collectors.…

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Forget apes and penguins — Let’s talk diapers, hardware and museums

Though the likes of Bored Apes and Pudgy Penguins take the headlines, and the potential for decentralized finance (DeFi) and play-to-earn gaming is undeniably grand and exciting, the marketing potential for nonfungible tokens (NFTs) deserves equal attention. It boils down to this: With NFTs, virtually anything can be gamified to promote desired marketing outcomes. Gamification — defined by Gabe Zichermann, author of The Gamification Revolution, as a “process of using game thinking and game dynamics to engage audiences and solve problems” — is not new to sales and marketing. What…

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Binance CEO’s net worth hits $96B, Jack Dorsey launches BTC defense fund, Bill Miller apes into Bitcoin: Hodler’s Digest, Jan 9-15

Coming every Saturday, Hodler’s Digest will help you track every single important news story that happened this week. The best (and worst) quotes, adoption and regulation highlights, leading coins, predictions and much more — a week on Cointelegraph in one link. Top Stories This Week Binance CEO CZ is the richest crypto billionaire at $96B: Bloomberg Bloomberg has estimated Binance CEO Changpeng Zhao — also known as “CZ”— to be the 11th-richest person in the world at a net worth of around $96 billion, making him the wealthiest billionaire in…

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Fan Controlled Football raises $40M to expand league with Bored Apes and Gutter Cats

Alternative sports organization Fan Controlled Football (FCF) has raised $40 million in Series A funding from crypto and blockchain gaming firms to support the league’s expansion plans, including four new teams and an NFT project. The FCF was founded in 2017 by Sohrob Farudi, Patrick Dees, Ray Austin and Grant Cohen and hosted its debut season inside a bubble environment in Atlanta amid the pandemic last year. The FCF features an indoor version of American football in a seven vs seven-player format, and the games are streamed live on Twitch.…

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OpenSea freezes $2.2M of stolen Bored Apes

NFT marketplace OpenSea has frozen 16 Bored Ape and Mutant Ape nonfungible tokens (NFT) after they were reportedly stolen yesterday from a New York art gallery operator. In total, one Clonex, seven Mutant Ape Yacht Club, and eight Bored Ape Yacht Club NFTs currently valued at about 615 ETH ($2.28 million) were stolen and are now not able to be traded on OpenSea. The toddkramer.eth account, which links to the Ross+Kramer Art Gallery in New York, fired off a series of tweets detailing the 16 NFTs that were stolen from…

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