Binance Seals New NFT Deal Involving Football Star, Cristiano Ronaldo

Although many crypto firms are experiencing the bite of the bearish cryptocurrency season, Binance looks to up its game by taking an aggressive stance and signing a deal with football superstar Cristiano Ronaldo. This deal with Ronaldo will be centered around NFTs. Last week saw many layoffs in the crypto space. Binance CEO Changpeng Zhao was caught in attention when he posted a tweet at competitors who fired workers during the meltdown. It didn’t take much time for Crypto twitter to find the hilarity in the post, as the photo…

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Cristiano Ronaldo to get football fans into Web3 with Binance partnership

Football superstar Cristiano Ronaldo has signed an exclusive multi-year nonfungible token (NFT) partnership with crypto exchange Binance. The collaboration aims to introduce soccer fans to the Web3 ecosystem through global NFT campaigns.  In the announcement sent to Cointelegraph, Binance noted that the agreement involves creating a series of NFT collections with Ronaldo. These will be sold on the Binance NFT platform exclusively, with the first collection coming out later this year. Changpeng Zhao, the CEO and founder of Binance, praised Ronaldo’s accomplishments in soccer and mentioned that the athlete has…

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Berlin-based football app enters the metaverse following $300M fundraiser

OneFootball, a German football media application, has raised $300 million in a Series D round to grow the company’s presence on Web3 and develop new features on its platform. According to a Thursday announcement, OneFootball and nonfungible token (NFT)-centric Animoca Brands created a joint venture called OneFootball Labs. The new platform will “enable clubs, leagues, federations and players to provide digital assets and fan-centric experiences based on blockchain technology.” Furthermore, fans will be able to obtain and store virtual collectibles using their email address and credit card. The financing round…

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Australian women’s football team secures $75M deal with Crypto.com

In what comes as the first major crypto sports sponsorship deal down under, the Australia Football League (AFL) has secured a partnership with Crypto.com to back its women’s league (AFLW). The deal is worth close to $75 million over the next five years, a steep increase from the AFL’s existing $18.5 million sponsorship contract with Toyota. Crypto.com is a Singapore-based crypto exchange offering digital wallets and crypto-backed debit cards. The partnership will mark Crypto.com’s first time sponsoring an Australian sports team. It will also be its first time sponsoring an…

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Fan Controlled Football raises $40M to expand league with Bored Apes and Gutter Cats

Alternative sports organization Fan Controlled Football (FCF) has raised $40 million in Series A funding from crypto and blockchain gaming firms to support the league’s expansion plans, including four new teams and an NFT project. The FCF was founded in 2017 by Sohrob Farudi, Patrick Dees, Ray Austin and Grant Cohen and hosted its debut season inside a bubble environment in Atlanta amid the pandemic last year. The FCF features an indoor version of American football in a seven vs seven-player format, and the games are streamed live on Twitch.…

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Arsenal football club in dispute with ASA over ‘irresponsible’ crypto ad

The Advertising Standards Authority (ASA), a body that oversees advertising in the United Kingdom, is cracking down on non-compliant crypto advertisements.  Earlier this year, Arsenal became one of the many football clubs to collaborate with blockchain firm Chiliz and launch a fan token. On Aug. 12 this year, the club promoted its fan token AFC on its official Facebook page, which the ASA has banned for allegedly violating its advertising rules. The agency stated that the post did not highlight the risks involved in the investment. In a different event,…

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Crypto​.com partners with Los Angeles’ Angel City Football Club

Cryptocurrency exchange Crypto.com has inked another deal to expand its brand recognition in the United States with the professional women’s sports team Angel City Football Club. In a Tuesday announcement, Crypto.com said it had partnered with the Los Angeles soccer team in an effort to increase the awareness of and access to crypto, blockchain and Web 3.0 among Angelenos, soccer fans and the athletes themselves. The exchange said it plans to continue looking for “unique and impactful ways” to invest in L.A., with the partnership aimed at encouraging “financial education,…

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Dutch Football Team AZ Alkmaar to hold Bitcoin and pay players in BTC

AZ Alkmaar is set to become the first professional football club in the Netherlands to pay player salaries in Bitcoin (BTC). In a statement posted on the club website on Thursday, the Eredivisie side, which finished third in the 2020/2021 Dutch football season announced crypto broker Bitcoin Meester as its exclusive and official cryptocurrency partner until mid-2024. According to the announcement, the sponsorship deal with be finalized fully in Bitcoin, with the Dutch club stating its intentions to keep the BTC sum on its balance sheet. AZ Alkmaar will also…

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Portuguese national football team launches fan token with Socios

Blockchain-based sports platform Chiliz has partnered with the Portuguese Football Federation to release fan tokens on Socios. In a Thursday announcement from Socios, the platform said it will be dropping tokens for the Portugal national football team, also known as A Seleção or “The Selection,” within the next few days for local fans. As with previously tokenized sports franchises, the digital collectibles are minted on the Chiliz blockchain and allow token holders to vote in polls and earn VIP rewards. “The launch of the $POR Fan Token will allow us…

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French Football Federation launches official player NFTs with Sorare

With the Euro 2020 championship in progress, blockchain-based fantasy soccer game Sorare has announced the licensing agreement for a national sports association to issue nonfungible tokens of its players. In an announcement today, Sorare said the France Football Federation, or FFF, had launched its own line of player nonfungible tokens, or NFTs, prior to the team’s match against Germany on Tuesday. The French National Team — often called “The Blues” for the color of their shirts — is currently competing in the 2020 Union of European Football Associations European Football…

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