Blockchain infrastructure firm Chain will sponsor New England Patriots football team

Chain, a blockchain infrastructure firm that offers developers Web3 services to build and maintain blockchain-based applications, will sponsor the New England Patriots football team as well as other venues and sporting clubs controlled by the Kraft Group. In a Thursday announcement, Chain said it will be the official blockchain and Web3 sponsor of the Patriots, the New England Revolution soccer club, Gillette Stadium in Massachusetts and the shopping center Patriot Place as part of a multi-year partnership deal with Kraft Sports + Entertainment, the marketing and events division of the…

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Commissioner Kristin Johnson to sponsor CFTC Market Risk Advisory Committee

United States Commodity Futures Trading Commission (CFTC) commissioner Kristin N. Johnson was named the sponsor of the agency’s Market Risk Advisory Committee (MRAC) on Tuesday. She replaced CFTC chair Rostin Behnam in that role. Johnson was nominated to be a CFTC commissioner by U.S. President Joe Biden in September 2021, at the same time as commissioner Christy Goldsmith Romero and was nominated and acting chairman Behnam was nominated to chair the commission permanently. Johnson was sworn in on March 30. She moved into the position after spending over a decade…

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Algorand becomes first US blockchain sponsor of FIFA World Cup

Blockchain network Algorand (ALGO) has partnered with FIFA inking a sponsorship and technical partner deal as the network becomes the soccer association’s first official blockchain platform. The deal announced on Monday, May 2 will also see Algorand become a regional supporter in North America and Europe for the 2022 FIFA World Cup to be held in Qatar in November and December. BREAKING: @FIFAcom has announced #Algorand will become the official blockchain of FIFA, empowering the global football community with cutting-edge, sustainable technology. Read more https://t.co/LTTUqGNLNA @FIFAWorldCup #FIFAWorldCup pic.twitter.com/LuEFTY3WK6 — Algorand…

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Crypto.com becomes official sponsor of 2022 FIFA World Cup in Qatar

FIFA, an international governing body for many major soccer tournaments, has announced that cryptocurrency exchange Crypto.com will be an official sponsor of its next World Cup in Qatar. In a Wednesday announcement, the association said Crypto.com’s branding will appear both inside and outside of stadiums for the FIFA World Cup Qatar 2022 scheduled to begin in November. The crypto exchange will provide opportunities for its users to attend matches and win official merchandise as part of the sponsorship. According to FIFA chief commercial officer Kay Madati, the deal will help…

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FTX announced as naming rights sponsor of Australian Blockchain Week 2022

FTX Trading Limited (FTX) will be the naming rights sponsor for Australian Blockchain Week 2022, which will run from March 21 to 25. Blockchain Australia is the peak industry network in Australia, bringing together industry, academia and government to discuss the opportunities of blockchain technology. I’m incredibly excited to announce @FTX_Official as the Naming Rights Sponsor for Blockchain Week 2022. A huge to @SBF_FTX for your support of the Australian ecosystem pic.twitter.com/B6cUWaTWIE — Steve Vallas (@stevevallas) January 17, 2022 Over 200 speakers across 75 events will present at Australian Blockchain…

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Australia’s largest crypto exchange will sponsor tennis star Ajla Tomljanovic

BTC Markets, the largest digital assets exchange in Australia, has announced it will be sponsoring professional tennis player Ajla Tomljanovic for the Australian Open and Sydney Tennis Classic tournaments taking place this month. In a Tuesday announcement, BTC Markets said it would be backing Tomljanovic as part of a partnership inspired in part by “increased investor activity from female investors in the last financial year.” Users from the crypto exchange will have the chance to win tickets to the tournaments and a meeting with the tennis star with a nonfungible…

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FTX becomes official crypto sponsor of MLB

Crypto derivatives exchange FTX has become an official sponsor of Major League Baseball, setting the stage for broader mainstream recognition of digital assets.  As part of the sponsorship deal, which is expected to last for at least five years, every Major League umpire will receive an FTX patch on their uniform, FTX founder and CEO Sam Bankman-Fried tweeted Wednesday. Over time, the agreement is expected to evolve to include collaboration on the design of world-leading brands. “It’s not the only partnership we were considering, but the enthusiasm and creativity of…

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Crypto.com to sponsor Aston Martin’s Formula 1 team

Cryptocurrency exchange service Crypto.com has inked a partnership deal with car maker Aston Martin to sponsor the latter’s Formula 1 team. According to a report by Business Insider, the collaboration is a multi-year sponsorship on the occasion of the British car manufacturer’s return to the F1 circuit in 2021 after a 61-year absence. However, the exact financial details of the sponsorship deal have not been made public. With the deal in place, Aston Martin’s F1 cars will be emblazoned with the Crypto.com logo possibly providing significant exposure for the cryptocurrency…

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Europe’s most successful soccer club just got a cryptocurrency sponsor

The normalization of cryptocurrency advertising took another leap forward this week as Europe’s most successful soccer club announced a partnership with a Turkish Bitcoin (BTC) trading platform. Rangers Football Club, Europe’s most trophy-laden team with 115 competition wins to its name, will partner with Turkish cryptocurrency exchange Bitci Technology. The partnership will run until the end of the 2022–2023 season, and will see the Bitci brand appear on the club’s strip. The club will also launch its own fan token as part of the deal. The official Twitter account for…

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Binance and Orbs sponsor new accelerator for DeFi startups

Orbs, an Israeli blockchain company building a public blockchain infrastructure project, and Binance announced Monday the launch of a new accelerator for the DeFi ecosystem. Named DeFi.org, the accelerator focuses on supporting the research and development of open-source software and community development in the DeFi space. The accelerator will evaluate projects based on their innovativeness and composability within the space, as well as principles of fair distribution, community ownership, sustainable economics and a sound approach to risk management. Participants receive benefits including mentorship, the opportunity for funding and exposure to…

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